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You should be yourself on these sites if people like you, they will become friends. The trailer was uploaded onto YouTube and helped market the book at a completely new level.Ĥ) Social media: I would spend an hour a day on Facebook and Twitter, updating readers and responding to posts. Two friends of mine, Atul Manjrekar and Abhijeet Powdwal made a live-action trailer with specially recorded music from Taufiq Qureshi. Therefore, we decided to make a trailer film for the book. As a result, The Immortals of Meluha broke into the bestseller lists within a week of its launch.ģ) Trailer film of the book: Many people who had read my manuscript said that my book had a very strong visual feel. This increased the confidence of many of the stores and they ordered even larger quantities. Many readers who had picked up the first chapter came back to the stores asking for the entire book. It was distributed for free, giving us unprecedented visibility for a debut author's book.
Immortals of meluha trailer free#
This was the first cover she designed and most believe her design played a huge role in my book's success.Ģ) Distribution of the first chapter free of cost: We printed the first chapter of the book for display at store cash counters. A friend of mine, Rashmi Pusalkar, designed a fantastic cover for The Immortals of Meluha that managed the difficult task of balancing reality and fantasy. Some of our successful marketing initiatives were:ġ) An attractive cover: Authors do not pay enough attention to the book's cover, letting the publisher design it. I was lucky to have some great advisers from the corporate world and I was smart enough to listen to them. I decided to invest my own money into the marketing of my work. Having been rejected by every publisher, my agent Anuj Bahri decided to publish it himself by taking a risk and investing in the printing.
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Therefore, this article is about how it was marketed. Several people, including the team at GN Focus, believe my book succeeded because of innovative marketing. That I have written a story, which has been well received, still leaves me completely gobsmacked! Even worse, I was an atheist in my younger days. I had written absolutely no fiction up until now. However, from my perspective, the mystery of this entire tale is how I managed to write a complete book on this topic. The Shiva Trilogy chronicles this man's adventure. My book, The Immortals of Meluha, the first book of the Shiva Trilogy, is a fictional tale based on a premise that Mahadev Lord Shiva (a Hindu deity) was a real historical man whose adventures coalesced into the myths of the God whom Hindus have been worshipping for centuries.